描述
课程须知
初赛形式:纸质客观题考试,时长 60 分钟。采用答题卡和机器阅卷。在 FBLA 指定的省会城市或就近城市考场进行考试,考试场地将提前通知并由 FBLA 官方监考。
课时:每个类目共15小时,根据学生的参加的类目进行
授课班型:3-6班
辅导大纲
1.Sports & Entertainment 类目辅导大纲
Key Topics |
Allocated Time (hours) |
Sports and Entertainment Marketing |
2 |
Facility and Event Management |
1 |
HR Management |
1 |
Promotion, Ads and Sponsorship for Sports and Entertainment Industry |
1 |
Financing and Economic Input |
2 |
Planning, Distribution, Marketing, Pricing, and selling sports and entertainment events |
2 |
Sports Law |
1 |
Communication in Sports and Entertainment |
Ethics |
2 |
Licensing |
Sports Governance |
Leadership and Managing Groups and Teams in the Sports and Entertainment Industry |
1 |
Management Strategies and strategic planning tools |
2 |
2.Marketing Track 辅导大纲
Key Topics |
Allocated Time (hours) |
Basic Marketing Concepts |
3 |
Marketing Information, Research and Planning |
Product |
1 |
Price & Place |
1.5 |
Promotion and Selling |
1.5 |
Economics and Business |
1 |
Legal, Ethical and Social Issues |
1 |
Review / Q&A |
1 |
3.BFP Track辅导大纲
Key Topics |
Allocated Time (hours) |
Business Plan Basics |
2 |
Business Description |
Operation and Management |
1 |
HR Management in Business Plan |
1 |
Marketing & Sales in Business Plan |
2 |
Financial Institution and Loans, Insurance |
1 |
Accounting and Taxation |
1 |
Financial Forecast |
2 |
4.BP Track辅导大纲
Key Topics |
Allocated Time (hours) |
Business Plan Basics |
2 |
Business Description |
External & Internal Analysis |
1 |
HR Management in Business Plan |
1 |
Marketing & Sales in Business Plan |
2 |
Operation in Business Plan |
1 |
Finance and Accounting in Business Plan |
2 |
Review / Q&A |
1 |