描述

课程须知
初赛形式:纸质客观题考试,时长 60 分钟。采用答题卡和机器阅卷。在 FBLA 指定的省会城市或就近城市考场进行考试,考试场地将提前通知并由 FBLA 官方监考。
课时:每个类目共15小时,根据学生的参加的类目进行
授课班型:3-6班
辅导大纲
1.Sports & Entertainment 类目辅导大纲
| Key Topics | Allocated Time (hours) |
| Sports and Entertainment Marketing | 2 |
| Facility and Event Management | 1 |
| HR Management | 1 |
| Promotion, Ads and Sponsorship for Sports and Entertainment Industry | 1 |
| Financing and Economic Input | 2 |
| Planning, Distribution, Marketing, Pricing, and selling sports and entertainment events | 2 |
| Sports Law | 1 |
| Communication in Sports and Entertainment | |
| Ethics | 2 |
| Licensing | |
| Sports Governance | |
| Leadership and Managing Groups and Teams in the Sports and Entertainment Industry | 1 |
| Management Strategies and strategic planning tools | 2 |
2.Marketing Track 辅导大纲
| Key Topics | Allocated Time (hours) |
| Basic Marketing Concepts | 3 |
| Marketing Information, Research and Planning | |
| Product | 1 |
| Price & Place | 1.5 |
| Promotion and Selling | 1.5 |
| Economics and Business | 1 |
| Legal, Ethical and Social Issues | 1 |
| Review / Q&A | 1 |
3.BFP Track辅导大纲
| Key Topics | Allocated Time (hours) |
| Business Plan Basics | 2 |
| Business Description | |
| Operation and Management | 1 |
| HR Management in Business Plan | 1 |
| Marketing & Sales in Business Plan | 2 |
| Financial Institution and Loans, Insurance | 1 |
| Accounting and Taxation | 1 |
| Financial Forecast | 2 |
4.BP Track辅导大纲
| Key Topics | Allocated Time (hours) |
| Business Plan Basics | 2 |
| Business Description | |
| External & Internal Analysis | 1 |
| HR Management in Business Plan | 1 |
| Marketing & Sales in Business Plan | 2 |
| Operation in Business Plan | 1 |
| Finance and Accounting in Business Plan | 2 |
| Review / Q&A | 1 |






